Mercedes Benz, a powerful automotive kingdom, is headquartered in Stuttgart, Germany, with 197000 employees. In 1993, it achieved sales of 59.102 billion yuan and produced approximately 1 million cars annually. It has 14 direct factories in China, 35 major subsidiaries, and over 100 sales and service stations. Abroad, it has more than 50 production and assembly plants, as well as over 6300 agency and maintenance centers. Its products are marketed in more than 190 countries and regions. What is the secret to such a huge success? Firstly, the cars produced by Mercedes Benz are named after their quality, which is visible and tangible. A mid-range Mercedes Benz car is relatively expensive, but it can be driven for at least 200000 kilometers. After replacing the engine, it can be driven for another 200000 kilometers, which is not expensive per year. The company's advertisement proudly claims: "If someone discovers that a Mercedes Benz car has malfunctioned and is forced to 'break down', we will give you $10000 as a gift." Mercedes Benz's safety design is also one of the reasons why it enjoys a reputation. In addition, excellent service, leading scientific research, and diligent manufacturing have further solidified Mercedes Benz's leading position in the industry and maintained its brand identity forever.